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Orly The Matchmaker Sued for $2.1 Million

by | Dating Safety

UPDATE: Orly wrote in to say that the case was dismissed. Matchmaker Orly Hadida has been ordered to pay client Anne Majerik $2.1 million USD for psychological damages after Majerik forked over $125,000 for Hadida’s matchmaking services. Orly counter-claims...

Flirtbucks Business Cards for Dating

by | Marketing

For singles, getting their 411 into someone’s hands in a bar can require a lot of strategery. Flirtbucks are cards people share to let others know they are interested in them. Each Flirtbuck is similar in size to a business card, containing a 16 digit code tied...

Layers of Identity Podcast

by | Interviews, Profiles & Matching

Aldo CastaÃeda posted our podcast discussing the marketing implications and emerging surfaces of identity and attention systems. The talk primarily covers the layers of the identity stack, with particular focus on data providers and aggregators leading up to my...

X+1 Does Cross-Channel Marketing for Match.com

by | Marketing

I’ve been doing a lot of podcasting about online identity recently. and x+1 came up during a recent conversation. Match.com is right on the home page as a client. I believe Match is using the X+1 Marketing Optimization platform. Supposedly good for conversion...