Seeking Attention

by David Evans on April 24, 2006 in Uncategorized

MIT Technology Review has an article on Attention Economy. As our attention continues to disperse, its becoming clear that “eyeballs” and “stickiness” are being augmented with technologies that track what you are watching, reading and listening to, and giving you the power to control how marketers approach you. For example, think getting paid to watch an ad.

Technorati Tags: attention economy, attention trust

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