Dating Site Mashup Tools

by David Evans on April 3, 2006 · 14 comments

in Technology

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Programmableweb is a site dedicated to Web 2.0 API’s for merging/mashing/RSSifying and generally making the interweb a better place. The dating entries are all based on HotOrNot, zzzzz. I want to see who can mashup Yahoo and Match search results without using Greasemonkey or any other browser extension. I’ve seen some kludgy results in the past, bring it on the good stuff and I’ll post them here.

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{ 14 comments… read them below or add one }

nealNo Gravatar 04.03.06 at 3:41 pm
How could you mashup the databases of something like match or yahoo without violating their TOS? In fact, without a serious lawsuit? I mean, aren’t you essentially scraping their site and stealing their content in such a case?
relaxedguyNo Gravatar 04.03.06 at 4:09 pm
In short, yes. Asking people to innovate on their own without official legal approval is often how innovation occurs. Demo’s of mashed-up syndicated content are part of how we’re going to figure out the next generation of online dating. I don’t condone stealing or making money off of other people’s hard work, but then again, it took many people doing this with other sites such as Yahoo, and now look at their incredible open API, albeit not with their dating profiles, yet. Conversations behind closed doors are bringing syndicatable profiles closer every day.
markusNo Gravatar 04.03.06 at 7:53 pm
The whole idea steams rather stupid to me. RSS can be renamed Really Simple Stealing.

I get a ton of complaints and threats of law suits because my profiles appear in search results. Can you imagine what will happen to the likes of yahoo if customers data suddenly starts appearing on a ton of sites and spammers etc start harvesting that data? When you pay for a service there is a expectation of privacy, the study done by microsoft a few years ago said that 30% of users of yahoo personals were actually married. Those users are going to get VERY angry when they find out they are all over the net.

If 3rd parties want a dating site they can just white label it, what possible valid reason could there be for getting a RSS feed of yahoo personals database?

In the end, I think that I along with the other major dating sites just view this kind of thing as Free R&D. If some mashup comes along that is of actual use to the general public we will just clone it and impliment it.

James J.No Gravatar 04.04.06 at 7:50 am
RSS and APIs make more sense for a paid site than they do for a free one. A paid site is served by providing its members with many different channels to view profiles in whereas a free site is served by keeping members on the site itself. I don’t think loss of control over data is really a problem with either. RSS doesn’t really pose any problems because its primary use would be by individual members. An API does pose more of a concern, but one that can be controlled by using a key system where 3rd parties are approved before given access.
relaxedguyNo Gravatar 04.04.06 at 9:07 am
Markus, I’m surprised to hear you feel that way about RSS. You are not taking into consideration protected feeds or pay to subscribe feeds. Is it such a bad thing that married people are a bit more nervous about being on a dating site? RSS is part of the Open Profile movement, which is something that consumers actually do want. 3rd parties that “just white label” a dating site are not the type of organizations I’m referring to. RSS for a paid site certainly makes sense, I get next to no value from visiting a dating site to look at a profile. I want to be able to view it on my terms, not the dating sites.
markusNo Gravatar 04.04.06 at 11:53 am
“RSS is part of the Open Profile movement, which is something that consumers actually do want.”

I get hundreds of emails every single day, I have yet to come across one that even mentions the word RSS. Given that something like 5% of internet users even know what RSS is, and those 5% are composed of mostly the tech community I can’t see a huge demand for it.

If you are serious about finding someone you make a commitment to use a dating site. If you just want to surf feeds, blogs etc you would use something like myspace. Most people who use dating sites are there because they want find someone ASAP, adding things like blogs, chat rooms, forums, popularity features etc devalues your site. You will find that 2-5% of your membership is there just to read forums, another 2-5% of the site is there for blogs etc. At the end of the day you get a large following that really isn’t even interested in dating and the site ends up going nowhere. ie friendfinder.com, and friendster.com.

relaxedguyNo Gravatar 04.04.06 at 12:20 pm
Many people use RSS on sites like MyYahoo and don’t even know that they are using it. Stop thinking like a techie and think about the flow of information and the power of adding value to it with web services.

“adding things like blogs, chat rooms, forums, popularity features etc devalues your site.”

I couldn’t disagree more. It’s the implementation that needs work. You really don’t like social networking do you? I’ve come to think that Fastcupid is one of the more interesting sites out there because it does have a paywall as well as all the stuff you think your users don’t seem to care about. What are the other 90% of your users doing on Pof?

markusNo Gravatar 04.04.06 at 12:48 pm
It doesn’t matter what buzzword you apply to myyahoo. RSS, Geo targetted banners, SOAP/xml/ajax/webservices, iframes etc would all accomplish the exact same thing.

The other 90% of my users log into the site, check a couple of emails, write a few responses and look at a profile or 2, and maybe do a search.

These people only have 5-10 minutes to do something the above is all they have time for.

I collect gigs and gigs of usage data, i’ve tried to introduce more social networking aspects, but they tend to mostly fail or polarize the membership in some way. My core membership is looking to date, not to waste time reading blogs, forums etc. People who read forums/blogs/ or hotornot like popularity contests are there to waste time. This causes a LOT of problems when they mix with people who want a date and want a date now.

WNNo Gravatar 04.07.06 at 7:46 am
I agree with relaxedguy.

Forums, chatrooms, blogs, etc are a way to communicate with the person you want to date. A way to learn more about him/her/them.

Do you think your members exchange 2 messages and then go out for a date? I don’t think so.

“Most people who use dating sites are there because they want find someone ASAP…”

Correct! What better way then real time chat? Real time message board conversation?

SeanNo Gravatar 04.17.06 at 2:46 pm
Yo Dave, Mr. All-Dating-is-Offline-Dating, what do you have against the database of speed dating events? :-)

Okay seriously, while I’m also guilty of releasing the latest (yet-another-) HotorNot-mashup, I think you will be pleasantly surprised by what comes next. The next apps will be more interesting than mere aggregation.

All in due time.

relaxedguyNo Gravatar 04.17.06 at 3:36 pm
I never said it was all offline. Tell us, what is coming next from RateorDate? Still trying to figure out what you do.

Next mashup idea: No Google maps, those are useless for online dating. No single-site data pulls, that’s not a mashup and it’s too easy. Better search? Probably not, too difficult.

Forget free mashups show me the revenue.

SeanNo Gravatar 04.17.06 at 5:23 pm
Sure, if you want to get technical, single-site pulls should probably be referred to as remixes instead of mashups, although that distinction is largely ignored. But semantics aside, I would argue that in many cases, multi-site data pulls are the commodity. The masher/remixer must either contribute a unique data source, or create a new data layer.

Revenue? The only thing missing = the right APIs. Providers who do not reward referrals will inspire proof-of-concepts. Providers who reward referrals will inspire proof-of-revenues. In other words, nobody is asking that question about the likes of eBay & Amazon.

As for RorD, simple, aggregator. Look at the level of comparison resources in other major verticals vs. dating. Not good, IMO, so trying to fill some gaps, although admittedly still in “iceberg” mode.

Cheers,

Sean

SutithiNo Gravatar 04.20.06 at 2:25 am
Hi All,

This seems like an extremely uninformed post on this page. But could someone explain to me what this mashup thing is all about? What do you need to do in order to create these mashups? I understand there is something called APIs, which are instrumental in the process. Who provides these APIs and what are they? Where can one access these APIs? PLEASE HELP

relaxedguyNo Gravatar 04.20.06 at 12:25 pm

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