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About a year ago I signed up for Dating on Demand, the Comcast cable channel for viewing dating video profiles. I received an email from them today, which was a bit of a surprise. I thought they had taken the service out to pasture long ago, because they aren’t marketing it at all. It’s been so long, the email is totally out of context and almost ended up in my spam filter. To top it off, the email assumes I am a woman looking for a man.
Where to begin with what is wrong with DoD? Hire email copywriters, focus on message clarity, use gender-less marketing copy. Tell me when your film crew will be in my city instead of leaving me hanging for a year and then sending out a clueless email.
I live in Boston, if you can’t get to my city in over a year you have bigger problems than your revenue-less business model. How about outsourcing the filming or renting a satellite studio for a weekend, you could do 25 cities in one weekend? How difficult is that?
Technorati Tags: comcast, dating+on+demand
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Blog reactions
4 responses so far ↓
1
David Evans (Check me out!)
// Mar 3, 2006 at 4:39 pm
Turns out they had a DoD video session for college students in Boston a few weeks ago. Was limited to college students. HurryDate is a partner, and a tv show is in the works.
2
Open and Free Dating List (Check me out!)
// Mar 5, 2006 at 12:58 am
http://www.pleven.net/Dating/List/
You can’t go to sex dating sites and expect to come away with anything accept a higher credit card bill. But dating online is work�
I have some think similar in my maid. I am sure it is not so logistic to have or to do dating for money. What do you think? I am trying to open absolutely free and absolutely open dating system and I have more then 200 members! All members published his data on the base of online request and they can change it later. All is absolutely free
3
Erik (Check me out!)
// Mar 18, 2006 at 6:03 am
I think that they could have done betetr job. It’
s actually a profitable business.
4
Joe (Check me out!)
// Mar 18, 2006 at 6:06 am
I think it’s a profitable business and they could work much better.
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