Online Dating Industry Consulting & Commentary
From the monthly archives:
Personality matching had it’s day in the sun. Eharmony and Chemistry are winning that battle, game over. It was difficult to the industry to get excited about personality matching because nobody understands it except for a few experts, consumers don’t necessarily like filling out forms and the tests are difficult to integrate with existing dating [...]
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Comments should be working again.
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Reali-ity has created a mashup of last.fm and Pandora. This is the most useful merge of two different sites I’ve seen in a while. I’ve written about both services here and here. Finally something new and useful that isn’t geared towards build-n-flip to Google or taking on Microsoft Office.
Eric at Pandora is complaining that they [...]
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I received lots of email from people this morning pointing out the New York Times story about Operation Match. Nice feel-good story. PerfectMatch certainly is getting a lot of mileage from Must Love Dogs. What interested me most was that Atlantic Monthly compared Chemistry, PerfectMatch and eHarmony for their March cover story. Off to the [...]
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Eharmony is being sued for $12,000 by a guy who tried to sign up for the service when he was legally separated but not technically divorced for another two months, a no-no according to the popular relationship service.
Take a look at the fine print on Harmony’s terms of service. They clearly fail to clarify the [...]
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According to SiliconBeat, Linden Labs, creator of SecondLife, have raised an additional $11 million in venture capital, led by Globespan Capital Partners.
Yesterday Dave Weiner and Robert Scoble were talking about SecondLife, the popular online environment where people can buy a plot of virtual real estate, build a homestead and live a second life in the [...]
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Online reputation and identity management company Opinity has announced new features including data importing, customized profile pages and blogger tools. I talked to them last year when they first launched the site and it’s nice to see them adding features. Opinity competitors are busy building the services and relationships necessary to gain a foothold in [...]
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My new German dating blogger friend Dirk sent me this PDF of Meetic’s 4Q 05 financials. Operating profile up 118% to $9.2 million Euros, net profile up 110% to $8.2 million. This growth and the $83 IPO have put Meetic in a good place to continue growth.
resultats2005ve.pdf
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Mark Brooks took a stab at measuring the success of online dating. I’ve talked about this before.
He asked for comments so here they are:
The number is far north of 20 million online daters unless he is limiting his exercise to the US.
Include percentages as well as numbers.
Measurement less useful w/o breaking down goals (friendships, activity [...]
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