Comments on: Thoughts on Jupiter and GMI Research http://onlinedatingpost.com/archives/2006/02/thoughts_on_jupiter_and_gmi_research/ Online Dating Industry Consulting & Commentary Mon, 13 Feb 2012 20:50:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: markus http://onlinedatingpost.com/archives/2006/02/thoughts_on_jupiter_and_gmi_research/comment-page-1/#comment-1064 markus Sun, 12 Feb 2006 09:12:49 +0000 http://onlinedatingpost.com/archives/2006/02/thoughts_on_jupiter_and_gmi_research/#comment-1064 Here are december numbers for Domain name Searches. http://inventory.overture.com/d/searchinventory/suggestion/ Match.com 1,263,083 eHarmony.com 162,297 Americansingles.com 108,759 Plentyoffish.com 145,811 Manhunt.net 166,525 Cupid.com 116,189 Blackpeoplemeet.com 98,246 Mate1.com 98,128 HotorNot.com 46,334 TRUE.com 86,488 Singlesnet.com 81,100 Perfectmatch.com 37,520 JAN 2006 numbers Match.com 1,438,111 +13.9% eHarmony.com 226,925 +39.8% Plentyoffish.com 172,997 +18.6% Manhunt.net 172,505 +0.8% Cupid.com 134,111 +15.4% Blackpeoplemeet.com 112,041 +14% Americansingles.com 113,503 +4.4% Mate1.com 118,917 +21% Singlesnet.com 95566 +17.8% TRUE.com 89,263 +3.2% HotorNot.com 50,481 +9% Perfectmatch.com 39390 +5% Jan is the month that dating traffic normally increases 20%. I think that domain name searches on yahoo etc are a reflection of your brand strength and what the market thinks of your site. Americansingles, True and perfectmatch are the big main stream losers. I can only see 2006 as a year in which they lose major money. They were unable to capitalise on word of mouth during the dating industries peak season. "Elliot says only 14% of non-conversions use free sites." Look at the canadian market, Plentyoffish now has over 50% marketshare. Lavalifes 1 year alexa chart is going straight down. Mine stays the same as I get people to uninstall the toolbar. Here are december numbers for Domain name Searches.
http://inventory.overture.com/d/searchinventory/suggestion/

Match.com 1,263,083
eHarmony.com 162,297
Americansingles.com 108,759
Plentyoffish.com 145,811
Manhunt.net 166,525
Cupid.com 116,189
Blackpeoplemeet.com 98,246
Mate1.com 98,128
HotorNot.com 46,334
TRUE.com 86,488
Singlesnet.com 81,100
Perfectmatch.com 37,520

JAN 2006 numbers

Match.com 1,438,111 +13.9%
eHarmony.com 226,925 +39.8%
Plentyoffish.com 172,997 +18.6%
Manhunt.net 172,505 +0.8%
Cupid.com 134,111 +15.4%
Blackpeoplemeet.com 112,041 +14%
Americansingles.com 113,503 +4.4%
Mate1.com 118,917 +21%
Singlesnet.com 95566 +17.8%
TRUE.com 89,263 +3.2%
HotorNot.com 50,481 +9%
Perfectmatch.com 39390 +5%

Jan is the month that dating traffic normally increases 20%. I think that domain name searches on yahoo etc are a reflection of your brand strength and what the market thinks of your site.

Americansingles, True and perfectmatch are the big main stream losers. I can only see 2006 as a year in which they lose major money. They were unable to capitalise on word of mouth during the dating industries peak season.

“Elliot says only 14% of non-conversions use free sites.”

Look at the canadian market, Plentyoffish now has over 50% marketshare. Lavalifes 1 year alexa chart is going straight down. Mine stays the same as I get people to uninstall the toolbar.

]]> By: Patrick http://onlinedatingpost.com/archives/2006/02/thoughts_on_jupiter_and_gmi_research/comment-page-1/#comment-1063 Patrick Fri, 10 Feb 2006 20:38:06 +0000 http://onlinedatingpost.com/archives/2006/02/thoughts_on_jupiter_and_gmi_research/#comment-1063 Well, I've always said that primary data collection and research was key to any business sector. The industry still has a way to go before it comes out of this "wild-west" mentality of operations. Numbers are what drives the most successful companies throughout history. Why would Online Dating be any different? Well, I’ve always said that primary data collection and research was key to any business sector.

The industry still has a way to go before it comes out of this “wild-west” mentality of operations. Numbers are what drives the most successful companies throughout history. Why would Online Dating be any different?

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