Online Dating Insider

Online Dating Industry News & Commentary

Meetic Acquires Lexa.nl

February 24th, 2006 · 1 Comment

Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

Meetic has acquired LEXA.nl, one of the largest dating sites in the Netherlands, for $13.6 million.

Meetic founder Marc Simoncini:

LEXA was acquired by purchasing assets including 30,000 subscribers at the end of December 2005 - compared with 224,618 subscribers… the deal boosts our subscriber based by 13%. Sales came to $4.7 million in 2005, with marketing expenses of only $1.78 million.

Meetic continues to pressure Match and other major dating sites in the European Union. Congrats to Marc on what looks like a smart acquisition.

Technorati Tags:

Category:Finance Tags:
Blog reactions

Related Posts

1 response so far ↓

Leave a Comment