Comments on: Your Armchair Guide to iDate

By: Keith Holloway

Keith Holloway — Thu, 09 Feb 2006 17:25:20 +0000

It’s nice to hear you say that my presentation on affiliate marketing at the idate2006 conference was a ‘must attend’. The question is – did you? and did you like it? FOr those that didn’t here’s a snapshot:

I spoke mainly about maximizing conversion on web sites to free profile, and then maximizing conversion from free profile to paid subscriber with email. Many of the smaller dating sites have not got this figured out yet, unlike the big ones.

As far as affiliate programs, I was suggesting to the bigger ones that they adopt revenue share and maximize pay-outs because the CPA is getting higher. When I mentioned trust in honest payment reporting – I had an interesting comment from the audience that “all dating affiliate programs are skimming”. So what I suspected is true?

Is this why they resist putting my tracking gifs on their pages – because I will really know for sure that they are skimming?

It just plain makes sense to treat your affiliates honestly, because (for me anyways) it’s all about the conversion. If I can get I higher conversion rate from AFF than sexsearch for example, I’ll do more AFF and less sexsearch – it’s that simple.

If anyone has questions or thoughts – I’ll be gad to answer.

By: anon

anon — Wed, 01 Feb 2006 23:08:43 +0000

I think some of the British players are coming like Datingdirect.com and also SomeoneJewish.com will have one of their spies there as well as they are looking to come to the US market possibly through a buy out of one of the smaller Jewish dating sites – Jewishmatch? Jewishcafe? open for offers…

By: Joe Cohen

Joe Cohen — Tue, 31 Jan 2006 14:14:12 +0000

No spies, I will attend with full disclosure.

By: Sam Moorcroft, JewishCafe.com

Sam Moorcroft, JewishCafe.com — Mon, 30 Jan 2006 19:37:24 +0000

Sure, Israel, JewishCafe.com will be there, too (along with ChristianCafe.com) :)

By: Israel Alouf

Israel Alouf — Mon, 30 Jan 2006 07:16:35 +0000

Video or MP3′s available of the entire conference is a great idea. Eric from ProfileHelper should be a great session.

Any Jewish niche sites attending?

Israel.

By: flys

flys — Sat, 28 Jan 2006 20:01:32 +0000

Hi, great blog !!!
if you are looking for another great web site, try this: http://www.all-global-info.com/cat_dating.html

By: Fernando Ardenghi

Fernando Ardenghi — Sat, 28 Jan 2006 04:40:24 +0000

My bet: Great Innovations will definitively come from new discoveries on Theories of Romantic Relationships Development, also new discoveries on Social Networking methods; and NOT from new marketing techniques.

Quality Norms like ISO9001:2000 independently audited, confidential treatment of information provided (professionalism), Code of Ethics and Legislation (background checks included) will be expected for serious dating. Also Scientific Research to substantiate the matching algorithm will be a must have.

Kindest Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

By: markus

markus — Fri, 27 Jan 2006 23:25:49 +0000

AFF a goldmine?

Here are my stats for the 4th for AFF.
1/4/2006
1425 Unique CLICKS
65 Paid orders
$2755.97 Raw Revenue
176 Signups
$2025.68 My cut for the day (After special revshare, chargeback reorders etc are added in)

$11.50 cents per free signup for the day.

As for comscore nielson etc its fun to manipulate their stats. Why should another dating site be allowed to pay $40,000 to gain all your secrets? In mature industries not having an active counter intelligence program is pure stupidity.

As for all these private calling etc, the only viable solution is to have it in the IM. That is where the greatest call to action is, and the highest revenue potential.

By: Chris Zaharias

Chris Zaharias — Fri, 27 Jan 2006 21:44:58 +0000

With regards to your comment on Efficient Frontier (my employer), note that the end result of SEM firms such as Efficient Frontier is that paid search markets are more efficiently managed, leading to less inflation in CPC’s than would otherwise exist were the same dollars being spent less efficiently.

I wish I could attend the show, but we’ll have two people there & a booth.

Cheers,

Chris Zaharias