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Number One Sign Your Dating Site is Underperforming

January 17th, 2006 · 2 Comments

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Lovehappensplea

#1 Why do people on LoveHappens need my help?

#2 Why is the email called “find someone to help?” I didn’t sign up to be a helper. I’m a busy guy, go help yourself.

#3 This is a thinly-vieled attempt a la Friendster to get more members. Listen to the landing page verbiage. “Do you have a few single friends you’d love to see with someone great? Then tell them, and everyone else you know (married people have single friends, too), about LoveHappens.” Who is going to fall for this?

#4 At least they are using real people. Perhaps too real.

Yes, I am in quite a mood today.

Update: Wait, there’s more. You can spam your friends without even signing into the service. On your account page, it actually says “You are not paying any LoveHappens membership dues at this time — Start now!” Unbelievable. Then, when I tried to unsubscribe, the directions are incorrect. Helpful for them, not so much for me.

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2 responses so far ↓

  • 1 no imagemarkus (Check me out!) // Jan 17, 2006 at 6:12 pm

    Surely you jest Dave. Lovehappens became the darling of the dating industry within weeks of launching.

    http://onlinedatingpost.com/archives/2005/12/05/lovehappens_the_darling_of_the_online_dating.php

    I’m sure that Lovehappens agressive spam techiques, and its ability to “help” others are only part of the reason it has the highest customer satisfaction rankings of ANY dating site.

    Dave I’m positive that you are just over reacting. The inability to leave the site is a feature of any SUCCESSFUL dating site. This is something that customers clearly want, just look at True.com the #2 site. Perhaps true could improve its ranking by not mentioning how you can remove yourself. As it stands now you can only remove yourself by calling. I can only assume that this oversight will fixed at some point.

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  • 2 no imageKris (Check me out!) // May 8, 2006 at 10:06 am

    No, I’m sure Dave is right, since I experienced the same. No idea why I get email from them, but I tried to sign out, it’s really annoying and then finally, they say click the button blabla and exactly this button doesn’t exist. Really, they should think about their work ethics!

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