Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.

More less-than useful numbers from Nielsen. True is #3 and Singlesnet has 12.5 million members? Please. These random numbers continue to prove how unreliable and useless basic traffic numbers are without the proper contect. I’m all for thorough evaluation of traffic when based on a number of metrics, but a free site bumping a paid site doesn’t mean much to anyone due to the fact that most traffic gains are the direct result from spyware, toolbar searches, etc. MSN breaks out their Match members and Match counts their entire database, so millions are being counted twice? And where is Vintacom?

Hopefully the statistics and research panels at iDate will clear up some of the confusion surrounding these stats and the methodologies used to cook them up.

[tags: research]

• Improbable iDate sessions
• iDate conference notes
• Social Networking Conference
• Wireless dating conference
• Dating Industry circa 2006