Think Partnership to Acquire Litmus Media

by David Evans on December 20, 2005 in Finance

CGI Holding Corporation, which plans to seek shareholder approval to change its name to Think Partnership Inc. (“THK“) today announced that the Company has entered into a letter of intent to acquire Litmus Media, Inc., which has developed and implemented revolutionary real-time “in the clickstream” click fraud detection and protection technology. By protecting advertisers on its ValidClick platform from click fraud, click-to-transaction conversion ratios are higher and therefore advertisers can justify paying a higher price per click, which in turn attracts website publishers to Litmus’ profitable and rapidly growing ValidClick Network. Litmus has also developed and implemented a highly effective patent-pending abandoned shopping cart recovery technology called Second Bite, which has been demonstrated to increase sales for online retailers. The Company expects Litmus to add more than $4 million of pre-tax income to the Company during 2006.

More at Yahoo News.

[tags: litmus media, think partnership]