Matchwords still broken, new profile layout

by David Evans on December 9, 2005 in Dating Sites

Match.com’s Matchwords seem to be working in people’s profiles, but continue to be broken at the main page.

When I add a Matchword from someone else’s profile to mine, I can’t tell the word has been successfully added except for the word being bolded.

I would like to hear from the person who is responsible for the new profile layout at Match to ask them what happened. I like the direction they are going, but the execution falls short of reasonable. With tens of millions of dollars in the bank, one would think they would hire a genius User Interface designer to get the profiles right instead of half-baked mid-course corrections. You know what Match profiles look like now? Fastcupid!

Fatal flaw: Cramming the essay and main content into a tiny center column looks too cramped.

What’s up with the “15 things you are both looking for”? Hello, anybody home? Looks like they had a few focus groups, took the notes and handed them over to the developers.

Kudos for moving photos to the top, smart, and having the photos reload without reloading the page is good. It almost works. I’ll poke around more, what do you think of the redesign?

[tags: matchwords, ]

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{ 6 comments… read them below or add one }

markus December 9, 2005 at 1:04 pm

Nearly the same implimention as i did on plentyoffish when i started the site. The tag system has morphed and isn’t that well used as i don’t promote it all that much. The main problem is relating tags to each other and people miss spell tags etc.

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Shane Henderson December 9, 2005 at 1:07 pm

Broken? How? Still waiting on that email…if you want some answers.

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David Evans December 9, 2005 at 1:47 pm

Calculating tag intersections and coming up with something useful for members based on them is more difficult than it sounds. The arbitrary nature of tags can work for or against you, depending on the tags you choose initially. I like that Match has come up with a starter set of tags.

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Ben December 9, 2005 at 3:06 pm

I just looked at MatchWords. Perhaps it’s just my downrev browser, but I was unable to add or delete any tags from my profile. Match might want to consider adding a simpler, non-AJAX interface.

Amusingly, it appears that Match pre-populated each user’s profile with MatchWords culled from profile text. If your profile essay contained the sentence, “The little things in life are unimportant to me,” you could be surprised to find that you’ve been tagged with “little” and “unimportant”!

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James J. December 9, 2005 at 4:31 pm

I like the idea of, in addition to bolding the word, having the + be changed to something else to show that the word has been added.

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Erick Shipmon December 11, 2005 at 6:14 am

Great site on Online Dating. Lots of valuable informaiton on the industry. I’m in charge of a new up and comming site called edatingplanet.com. Keep up the good work.

Erick

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