Online Dating Insider

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Snapshot of details related to Match.com.

• Personals revenue up 33% (49.7M to 66M)
• Operating income up 472% (2.8M to 15.8)
• Paid subscribers up 19% (989.8M to 1.178M)
• International subscribers grew by 13%

Match is squeezing more money out of each subscriber and not by increasing subscription lengths. What they have done this quarter is increase pricing, spend a ton of money on advertising, and launched Chemistry.com. I wonder how much it cost to develop Chemistry.com?

There are a lot more online daters due to ongoing exposure, both through advertising and word-of-mouth. By picking up these subscribers, Match is getting into Yahoo Personals territory with these numbers.

Report

[tags: match, iac]

• IAC Reports Q1 Results
• Match Reports Q2 Results
• Match.com 2Q 2008 Financial Results
• Match.com Quarterly earnings are out
• True on the block?