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	<title>Comments on: Match launches Chemistry.com</title>
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	<link>http://onlinedatingpost.com/archives/2005/10/match_launches_chemistrycom/</link>
	<description>Online Dating Industry Consulting &#38; Commentary</description>
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		<title>By: greg</title>
		<link>http://onlinedatingpost.com/archives/2005/10/match_launches_chemistrycom/comment-page-1/#comment-648</link>
		<dc:creator>greg</dc:creator>
		<pubDate>Mon, 17 Oct 2005 16:26:52 +0000</pubDate>
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		<description>This concept might be interesting if they actually used it as promised. You will find that most of your &quot;matches&quot; have never even taken the survey and are not Chemistry.com members. They simply match your age and location against their existing members in Match.com and send you their profiles.


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		<content:encoded><![CDATA[<p>This concept might be interesting if they actually used it as promised. You will find that most of your &#8220;matches&#8221; have never even taken the survey and are not Chemistry.com members. They simply match your age and location against their existing members in Match.com and send you their profiles.</p>
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		<title>By: Skip Jergeounson</title>
		<link>http://onlinedatingpost.com/archives/2005/10/match_launches_chemistrycom/comment-page-1/#comment-647</link>
		<dc:creator>Skip Jergeounson</dc:creator>
		<pubDate>Thu, 13 Oct 2005 00:28:09 +0000</pubDate>
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		<description>I&#039;m not a big fan of these personality profiles, have these been successful for anyone, really providing more useful search results for you or anyone, something that&#039;s like....wow, great results, these people are more ideal than just searching through the pages of any site by hand, without a magical pre-requisite form!  ????

Anyone?</description>
		<content:encoded><![CDATA[<p>I&#8217;m not a big fan of these personality profiles, have these been successful for anyone, really providing more useful search results for you or anyone, something that&#8217;s like&#8230;.wow, great results, these people are more ideal than just searching through the pages of any site by hand, without a magical pre-requisite form!  ????</p>
<p>Anyone?</p>
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		<title>By: Fernando Ardenghi</title>
		<link>http://onlinedatingpost.com/archives/2005/10/match_launches_chemistrycom/comment-page-1/#comment-646</link>
		<dc:creator>Fernando Ardenghi</dc:creator>
		<pubDate>Wed, 12 Oct 2005 20:01:00 +0000</pubDate>
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		<description>Most probably they had understood/realized they CANNOT increase the conversion rate any more at the USA site, so they decided to launch a new/premium site for clients (all-paying-members).

The personality assessment core seems to be an adapted DISC model Dominance, Influence, Steadiness and Compliance.

You could see more info about DISC at
http://www.discprofile.com/whatisdisc.htm

Nonetheless it would be more valuable to clearly explain to their future clients:
-How the method exactly works.
-The difference between &quot;compatibility&quot; and &quot;chemistry&quot;.
-The whitepapers / scientific publications that could substantiate that &quot;based on years of research into human attraction and successful relationships&quot; is not only a decorative sentence.

Kindest Regards, 

Fernando Ardenghi. 
Buenos Aires. 
Argentina. 
ardenghifer@gmail.com</description>
		<content:encoded><![CDATA[<p>Most probably they had understood/realized they CANNOT increase the conversion rate any more at the USA site, so they decided to launch a new/premium site for clients (all-paying-members).</p>
<p>The personality assessment core seems to be an adapted DISC model Dominance, Influence, Steadiness and Compliance.</p>
<p>You could see more info about DISC at<br />
<a href="http://www.discprofile.com/whatisdisc.htm" rel="nofollow">http://www.discprofile.com/whatisdisc.htm</a></p>
<p>Nonetheless it would be more valuable to clearly explain to their future clients:<br />
-How the method exactly works.<br />
-The difference between &#8220;compatibility&#8221; and &#8220;chemistry&#8221;.<br />
-The whitepapers / scientific publications that could substantiate that &#8220;based on years of research into human attraction and successful relationships&#8221; is not only a decorative sentence.</p>
<p>Kindest Regards, </p>
<p>Fernando Ardenghi.<br />
Buenos Aires.<br />
Argentina.<br />
<a href="mailto:ardenghifer@gmail.com">ardenghifer@gmail.com</a></p>
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