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Fastcupid on the mend, transparency, hotlists

October 6th, 2005 · 3 Comments

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I am spending more time at Fastcupid, because like it or not, the old Spring Street Network is the closest thing to a dating pool that worked for me. I’m a Mac guy and ENFP, a real five-percenter, and huge dating sites with middling demographics tend not to deliver.

After major pushback from members, the reactive transition to FriendFinder systems has just about played itself out. The fixes keep on coming and many of the major flaws have been addressed.

My main complaint is that the site looks and feels much cheaper than it use to. The fit and finish is similar to downgrading from a Porsche to a Saturn. Both get you to the market, but I’d rather be in the Porsche.

I did an interview with the WSJ yesterday where we primarily focused on the “see who bookmarked/hotlisted you” features on social networking and dating sites. At Fastcupid I emailed several of the women who bookmarked me in the last month. To some I said “hey what are you waiting for” and others I asked more questions about what they liked about my profile that drove them to add me to their hotlist and most importantly, why they hotlisted me but haven’t reached out to contact me yet. I will report back what I hear from them as well as when the article runs.

Exposing hotlists is a solid first step towards greater transparency on dating and social networking sites. A system that reveals too much by default tends to make people anxious. Knowing that I put you on my hotlist is one thing. Knowing how many times I viewed your profile, or how many other women I have on my hotlist, may be considered TMI, Too Much Information.

A feature I would like to see all dating sites implement is “people who hotlisted this person also hotlisted these other people”. Remember that dating profiles are simply fields in a database. You can mix, match and search based on anything, depending on how complex the algorithm is. Most are overly simplistic. Others, like Userplane’s new search engine, enable increasingly complex searches.

Personality profiling can be useful, but when I can change a single answer from “Somewhat Disagree” to “Somewhat Agree” and go from Introvert to Extrovert, there’s just not enough fidelity to the system to make it really usable. Who knows how many matches I’m missing in my searches due to a single poorly worded question?

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3 responses so far ↓

  • 1 no imageBoggieMan (Check me out!) // Oct 6, 2005 at 1:35 pm

    “people who hotlisted this person also hotlisted these other people”.

    I tried that nearly a year ago, people get very angry about that. Many people still don’t want others to know they are on a site.

    Rate this:
    3.0
  • 2 no imageJames J. (Check me out!) // Oct 6, 2005 at 4:06 pm

    I’m not a fan of showing members who’s viewed their profile and who’s hotlisted them. To me it feels like you are rushing members by exposing their views and hotlists. Let them make the decision to send an email or an icebreaker at their own pace. However, I can see how such features would be popular on casual dating and social networking sites.

    I do like the “people who hotlisted this person also hotlisted these other people” feature. The only site that I have seen implement it is Yahoo Personals. Once you save some profiles they show you similar profiles to those that you have saved.

    Rate this:
    3.2
  • 3 no imageFed Up (Check me out!) // Oct 28, 2005 at 9:45 am

    From my point of view, FastCupid is broken. I was one of the users on the site before the switchover, and it’s been unstable ever since. I’ve had to reenter lost profile information several times, and just yesterday my profile had suddenly reverted to another older profile (which had supposedly been removed when the service changed to only allow one profile per user). That was the last straw: I’ve written and called all the places I can to get my money back. I agree with other users that this negligence deserves a class-action lawsuit…

    It’s a real tragedy, too, as this dating service was the best of the lot up until the switchover.

    Rate this:
    2.4

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