Comments on: eHarmony affiliate sales up 67%

By: Bob

Bob — Mon, 10 Apr 2006 16:54:15 +0000

Do they even have affiliates? I’ve never come across one… not ever. So how can they be up? Where do these affiliates advertise? It’s a mystery to me!

By: Brian

Brian — Wed, 16 Nov 2005 00:51:16 +0000

I don’t think it’s so much cj that is driving eharmony and it’s success. The overall media blitz (ad investment) is finally paying off and coming to fruition as they are seemingly always a step ahead of the competition. They are the veteran players but there are so many nipping at their coattails, it is going to be difficult for eharmony to keep it up.
Great Post,
Brian
http://valueprep.com/eharmony.html

By: Robert Fisher

Robert Fisher — Thu, 20 Oct 2005 18:23:26 +0000

Wow, what astonishing non news. EHarmony was late to the affiliate game and now is trumpeting a 67% increase in affiliate traffic. If you were at little or no traffic and you get a 67% increase does that mean anything significant happened?? If television and other ads were doing so well why go to affiliate? EHarmony was number 3 on Commission Junction last time I checked. They followed Yahoo at number 2 and Great Expectations at number 1 in both 7 day and 3 month epc’s.
Does anyone ever wonder if their ads and releases are more aimed at equity markets than at customers???