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In the first half of 2005, eHarmony saw a 67 percent increase in affiliate sales from the same period last year. EHarmony uses Commission Junction, a ValueClick Inc. company, for their affiliate management program.
Steve Hartmann, director of online marketing at eHarmony:
It’s very important that our brand be consistent across all our marketing channels. With the help of Commission Junction, plus the remarkable enthusiasm and support of the publishers in its network, we’ve been able to maintain our premium brand image while driving growth in our subscriber base.
[tags: eharmony]
{ 3 comments… read them below or add one }
Does anyone ever wonder if their ads and releases are more aimed at equity markets than at customers???
Great Post,
Brian
http://valueprep.com/eharmony.html