Adsense and profile keywords

by David Evans on October 10, 2005 in Technology

More free time due to Red Sox being knocked out of series 1-2-3, somewhat expected due to weak bullpen but still, ugh.

The past few days I’ve been reading various Web 2.0 conference blogs. The Read/Write Web notes on the Ad Models workshop got me thinking about advertising on dating and social networking sites.

I am wondering how many social networking and dating sites have keywords or tag meta-data associated with profiles. These tags could drive AdSense ads displayed next to my personal ad, myspace or LinkedIn profiles. There are lots of enhanced meta-data which could be associated with my ad, making it easier to micro-target AdSense displays, not to mention facilitate tagging and new ways to refine generic search capabilities past age/proximity/weight.

I know ad networks say they have dating as a targeted sector, but most of the ads I see on dating sites are way off target, the sites are glad to have the inventory and haven’t realized that ads targeted to profiles are even more valuable than run-of-network ads.

[Update: Mike Jones says that Userplane uses a keywords system that allows sites to pass in age, sex, location, etc and thus the correct targeted banners are displayed. They are opening up their "closed" ad network to all clients in the near future. Clients will so display Userplane

Ad-Network ad code and participate in that revenue with Userplane handling the ad sales.]

[tags: advertising, web2.0]