A scan of recent business press would indicate that MSM (mainstream media) is interested in hearing not about why revenue is down but more importantly, what a few small startups are doing to change the face of online dating.
During a recent interview with Red Herring, I was encouraged to talk about companies other than the large date warehouses, and focus more on smaller niche sites that consider innovation their strongest asset. Its liberating to hear from reporters curious to learn how tagging, dynamic profiles, open profiles and identity management can improve the overall health and vitality of the dating industry.
One can only hope this interest continues to develop. More proactive quality PR and marketing from the industry and less press-release hype would be a good start.
Reporters never take dating industry press releases seriously. Think about that when you’re hyping your next member milestone or survey results.
Link to Red Herring article.
[tags: innovation, startup]
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