MySpace is the new MTV. New York Times says that music-driven social networking site MySpace is getting more hits than Google, stickier than Friendster and the founders say they are starting a record label.
From 0 to 26 million members in a few years, first to offer blogs, 20-something market, promoting music (something 20-somethings will actually pay for), new offices, new corporate parent (that just might keep their hands off) and increasing ad revenue, partnerships and alignment with major music labels.
I love seeing sites like this pop up out of nowhere. Initially, low risk, high-reward ventures based on a few simple innovations and a basic premise to do it better than it was done before. Most of these sites are not new ideas, but improvements on existing or failed models.
Where is my 30-something version of this thats not based on music and college kids?
[tags: myspace, innovation]
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Record labels pop out of everywhere, from people’s basements to the top corner office of an already existing record label. By taking this step, the founders of MySpace are basically doing what might as well be inevitable. MySpace has seen so much growth over the past year it’s hard to believe that it’s still going strong. Online networks are fads. Friendster was a hit for about 3 weeks. Facebook.com is hot only because it connects people to their college. The rest of them aren’t even really big enough to mention.
MySpace’s success might be based in the fact that it’s such an easy medium for immediate exposure but also that it takes the online community and puts it into a physical presence. They were at a ton of events in the past year either as a sponsor (Warped Tour) or as a host.
Online communities are already addicting, but MySpace has taken into a different level. It’s even more tangible now. And with a record label in the works, MySpace is furthering attempting to secure it’s cred among its users, artists and all the rest of the industry people.
Who knows how this record label will work out? I’ve got to say this though: if I were an unsigned artist, I’d be doing anything I physically can to get my music perfect to be listened to by the MySpace guys. Because if I get in with that label, the marketing of my music would be a no-brainer.
MTV is planning on releasing a myspace clone early next year. It will be interesting to see what happens.
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