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From Clickz- Lycos this week officially named Alfred Tolle as its new CEO, though he quietly took the reins in late February or early March.
The portal-turned-social-networking site has foundered lately, casting inconsistent messages about its direction. It announced plans to become a social-networking and signed a deal with 24/7 Real Media, then it said it would create a social sharing platform to allow people to talk with friends they already know, rather than with new contacts. Lycos then decided to launch a dating service.
Lycos’ consistently inconsistent strategic direction has caused the company to drop largely out of sight. “Lycos is still in business?” was the waggish comment of once observer, Vin Crosbie, president and managing partner of Digital Deliverance. “Well, so’s Prodigy and I guess, AOL for that matter.”
Tip of the ironic hat to fellow Corante blogger Vin Crosbie who blogs at Rebuilding Media
Link.
[tags: lycos]
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