Personals results were driven largely by a 13% increase in paid subscribers (997 million to 1.1 Million) and higher average revenue per paid subscriber. Personals profit growth was the result of higher revenue and lower operating expenses, including depreciation, partially offset by higher marketing expenses in connection with Match.com’s marketing campaign which began in Q1. Lower amortization of intangibles also contributed to higher operating income.
[tags: match.com]
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