Online Dating Industry Consulting & Commentary
From the monthly archives:
Kreindler & Kreindler LLP (think $2.7 billion Vioxx settlement) has filed a class action lawsuit on behalf of shareholders of Intermix Media, Inc., which includes MySpace, alleging that current directors, officers and controlling shareholders of Intermix designed a sale to News Corporation that benefited themselves at the expense of the Company and its public shareholders. [...]
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Social Software post about Flickr and Yahoo supporting open identity standards.
My old roomate use to work for Sherry Turkle, who nails why Flickr users are upset at being lumped in with Yahoo members. Part of the Flickr draw was that it is a small group (well smaller than Yahoo at least) who identified with each [...]
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First there were newspapers, then Craigslist, then Tribe.net and now Friendster is getting into the lucrative classifieds business.
Friendster will soon offer customizable profile pages, just like MySpace. This is probably a case of too little too late. Friendster needs to revitalize their community with communication and collaboration features, not another place to buy used furniture.
I [...]
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I missed the investor call this morning but judging from the press release, the numbers clearly show that JDate and American Singles remain the primary properties in the Spark portfolio.
Jdate revenue up 9% while it’s Customer Acquisition Cost is up 90% and subsscriptions down 3%.
Overall, Customer Acquisition Costs were down.
American singles subscriptions down 18%.
“Other Businesses” [...]
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This job posting found on Craigslist.
Title: Online Ambassadors
Location: Work from home. Anywhere in North America.
Schedule: Schedule: Flexible. 15-20 hours/week.
Pay: $1100 for 6 weeks.
Are you a sociable person who loves to meet new people online? Do you have a home computer? If you answered yes to these questions, you can earn nearly $200/week working just a [...]
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Devlyn Steele, a personal coach, created the Online Dating Kit, a booklet & CD kit to help people figure how how to do online dating. I received an email today stating that Devlyn is discontinuing the ODK affiliate program. I wonder how many units he’s shipped, seemed like a useful product.
[tags: online dating kit]
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MySpace is the new MTV. New York Times says that music-driven social networking site MySpace is getting more hits than Google, stickier than Friendster and the founders say they are starting a record label.
From 0 to 26 million members in a few years, first to offer blogs, 20-something market, promoting music (something 20-somethings will actually [...]
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Speculation at BusinessWeek that Target.com is a potential suitor of TheKnot.com. It’s $250 million market cap is considered attractive, especially when profits soar and a Nasdaq listing looms.
[tags: theknot.com]
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Given that they gave out 1,000,000 free memberships, one wonders what revenue numbers the staggering increase of 1000% are based upon.
This telling paragraph clearly compares how Eharmony and PerfectMatch market their services:
PerfectMatch’s well funded competitor, Christian-oriented eHarmony, has turned to cable television with a reported $50 million ad budget. The PerfectMatch team, pioneers in the [...]
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I’m logged into the live chat at Match right now. Questions are softballs, I would be surprised if they were not created by the Match staff and fed to the expert. Sample of questions:
“How do I tell if someone likes me?”
“What if he doesn’t call me back?”
“How important is sexual compatability?”
Answers are along the lines [...]
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