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Staci Kramer at Paid Content interviews Fox Interactive President Ross Levinsohn about the Intermix acquisition. Lot’s of great details here.
Fox will nearly double its traffic by adding 27 million-plus unique users for roughly $21.48 a piece.
The deals comes with pitfalls. Some people think MySpace may have already jumped the shark, others are waiting for it to follow Friendster as the next hot thing to go lukewarm.
Intermix has pushed in recent months to clear up its reputation. “All that stuff was related to previous management but they’ve cleaned up,” says Levinsohn.
Don’t look for a rebranding of MySpace to FoxSpace.
This isn’t the last acquisition.
[tags: intermix, myspace, paid content]
