Details are slowing coming across the wire. Red Herring and a bunch of news outlets have contacted me today trying to make sense of the deal.
One of the questions I get asked most often is what is FriendFinder’s real traffic ranking?
12M visitors is what is officially published at ComScore, how much of that is spyware vendors? I expect Markus to chime in on this.
In the meantime, here’s a quote from Jack Mardack, Director of Marketing, FriendFinder, Inc.:
I can tell you that 180 Solutions has helped us acquire more than 10,000 new members since August 2003.
This was dated last year.
[tags: friendfinder]
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I think the bigger question is how many of those 12 million uniques are from popup ads/affiliates.
AFF gets huge amounts of adult popup traffic. These networks put up exit popups and onload popups so that a user gets automatically sent to the AFF site.
AFF has said had a statement on the site for the last 3+ years that they pay out over a million to affiliates monthly. Assuming the average affiliate is earning 10 cents a click (a very high number) that would mean they are driving at least 10 million visitors a month via affilate marketing.
I send AFF over 100,000 visitors a month and i know of several other affiliates that send hundreds of thousands of visitors a month. If i had to make a guess i would say at least 80% of their traffic is from is from affiliates, and of that over 90% is from adult webmasters/sites.
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