Online Dating Industry Consulting & Commentary
From the monthly archives:
Looks like there are many changes to the Consumer Protection act for Ontario. Any Canadian dating sites want to weigh in about the effects the new rules have on their sites and how they transact business with customers?
[tags: molson]
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Duane Dahl, CEO of PerfectMatch, wanted me to pass along his response to my post about the father-daughter date scene in Must Love Dogs.
As our team consulted from the early days of the script we are in fact thrilled with our historic integration into this terrific feature film that features an all star cast including [...]
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Lavalife flat at 600k members, and is a dispointment for Vertrue.
Projected 10% growth in 2006.
Advertising to be stopped in US market. (They were major major spyware advertiser).
Major shift to advertising and spending money in the canadian market and a push of mobile.
Lavalife starting to cross-sell with their other companies, such as their dieting [...]
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Trufina, to which I am an advisor, has a short piece in the Washington Post.
Engage.com launched recently.
I’m working with Corante on our first big event, the Podcast Hotel, September 6-8 in Portland OR.
Various dating site evaluation projects.
Pushing forward with Open Profiles, DLA’s (Digital Lifestyle Aggregators) AlwaysOn, etc.
Fishing for striped bass.
Developing next generation platform for the [...]
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Red Herring interviewed me about the deal, which got picked up when Paid Content weighed in on the Various (parent company of FriendFinder) acquisition of Spring Street Networks.
Remember when SSN raised 6 million dollars from Battery Ventures?
Great historical look at the personals industry from Rufus Griscom, founder of Nerve and SSN.
Look for more Various acquisitions [...]
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Details are slowing coming across the wire. Red Herring and a bunch of news outlets have contacted me today trying to make sense of the deal.
One of the questions I get asked most often is what is FriendFinder’s real traffic ranking?
12M visitors is what is officially published at ComScore, how much of that is spyware [...]
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Last week BBC1 linked singles with scientists for one-to-one consultations via 3G (think third-generation, fast video) mobile phone services.
From the sounds of a leading 3G analyst in the UK, using video calls to give practical advice to the public on how to succeed in the dating game is going to be the leading 3G application [...]
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More rumors that True has been trying to sell itself to Yahoo and that Yahoo has turned them down. The rumors that True has lost a lot of money to date aren’t difficult to imagine based on projected paying customers numbers, advertising spend and burn rate.
[tags: true.com]
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Word on the street is the SpringStreet was acquired by Friendfinder. More details to come soon. I’m guesstimating the asking price was $2-3M. It would be surprising if they paid any more than that. SpringStreet does not command the premium pricing of other services, it’s been on the block for many moons and AOL recently [...]
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Adrants mentions the recent Logoworks viral marketing scheme where they created a billboard to look like some guy named Lance who is looking for a date.
The website mentioned on the billboard, datelance.com, actually goes to a LogoWorks recruiting page. Clever use of misdirection.
[tags: logoworks]
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