Welcome!
Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don't miss our Tools & Services directory, useful to anyone running dating or social networking sites. Subscribe to the RSS feed (you can subscribe via email as well). Your comments and suggestions for stories are welcomed.
From the GoogleMeister, Markus
Google has just launched a new beta that allows targeting of image ads by site. Basically you pick what sites on the google content network you want your ads to run on.
For example you could run your ads on plentyoffish.com and on news paper sites like suntimes.com it doesn’t matter if the sites you are advertising are related to your content or not.
There are tens of billions of pageviews a day that can be bought for a company that has enough money.
I believe that major brands will get into this in a big way because of the branding aspect, it is far cheaper to reach a million people online then it is to reach them via TV.
To enable Targetting by site in your Google Adwords account do the following. Login Click on My Account Click on User Preferences scroll down to Campaign Types [edit] and click edit. Click on Enable site-targeted campaigns
Once you have saved the next time you create a campaign you are given the option of making it a site targetted campaign.
Thanks Markus.
Category:Marketing Tags: MarketingBlog reactions
