This Detroit News article states that EHarmony attracted 2.7 million visitors in March, according to ComScore Media Metrix. “The site lags far behind bigger, better-known sites such as Yahoo Inc.’s Yahoo Personals, which drew 5.9 million visitors, and IAC/InterActiveCorp’s Match.com, with 4 million.”
EHarmony does the matching for you, and you can’t view profiles unless they match you, so what’s up with the 2.7 million visitors if only ~300,000 are paying? Are the rest of them reading the advice page, browsing the bookstore or buying friends gift subscriptions?
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Hmm. Maybe a lot of people got the currently free Personality Profile? I am not familiar with ComScore’s methodology. Maybe the aggregate unique daily users over time?
s/the/they
Maybe THEY aggregate unique daily users over time?
eHarmony buys a lot of advertising in the form of “page visits” – i.e. pop ups that pop the actual site instead of a standard 720×300 gif. Typical RON rates are about $3 CPM, so you can get 1,000 unique “visitors” to your site for $3. Of course, they’re not real visitors. Then again, several of the other sites on the top ten dating list do the same, I believe – specifically American Singles and True.
American singles, webdate.com true.com eharmony etc are all huge spyware advertisers. After Spitzer sued last week it looks like the whole industry is in turmoil. There are rumors he is going after Ask Jeevs next. (2/3 of its revenues are from spyware) http://www.alwayson-network.com/comments.php?id=10117_0_3_1_C
At any rate give it a few months and companies caught advertising on these networks are going to face huge fines. You will see companies like american singles, webdate, true.com etc show some serious drops in marketshare.
having worked for the leading online dating site in Europa, I can tell you that 300,000 paying members is A LOT even on 2,700,000 members, let alone on 2,700,000 visitors!
Does anyone know the ratio of male to female subscribers on eHarmony or other sites? My impression is that males far outweigh female subscribers.
Subscription ratios are almost impossible to find out unless you are under NDA. It is generally understood that sites like eHarmony and PerfectMatch are signing up over 50% females with True making the same claim.
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