MSNBC.com has announced an exclusive agreement with PerfectMatch. Through the agreement, MSNBC.com users will access a co-branded PerfectMatch.com site through a “Personals” option on the MSNBC.com navigation.
Perfectmatch sure knows how to partner. PerfectMatch has forged partnerships with world-class brands including MSNBC, Lifetime Television, Warner Bros. Studios, Sony Pictures and others.
Perfectmatch is featured in this summer’s Warner Bros. production of, Must Love Dogs, starring Oscar nominee Diane Lane and John Cusack.
Press release
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So it’s just advertising. This is more of a press release than a news article.
Thats why is says Press release at the end of the post. I would consider a partnership at that level newsworthy.
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