Personals revenue grew by 11% to $54.2 million, driven primarily by a 6% increase in paid subscribers and higher average revenue per subscriber. International subscribers grew 24% excluding declines at uDate.
Personals Operating Income Before Amortization declined by 14% to $5.4 million, resulting mainly from higher customer acquisition costs relating to the company’s new marketing campaign. Operating income grew by 54% to $4.4 million, reflecting lower non-cash distribution and marketing expense and amortization of intangibles.
Revenue: $54.2M, up 11% from Q1 04 (48.8)
Operating Income: $4.4M, up 54%(2.8)
Operating income before amortization: $5.4M, down 14%(6.3)
Paid subs (000’s): 1,074.5, up 6% from 1,011.7
Higher acquisition costs were expected. For perspective, eHarmony is spending upwards of $5M a month on marketing. Only 63,000 new paying members, talk about a company ripe for a conversion marketing program. 30 dating sites, which averages out to 2,000 new members per site over 12 months. That’s 175 new members per month per service.
Full report is here.
Related Posts
Match Reports Q2 ResultsMatch.com 3Q Results
IAC Reports Q1 Results
Match.com Q3 2009 Financials
Match Reports Q2 2004 Results
Comments on this entry are closed.