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Taking the lead in the industry, FriendFinder has announced they have launched blogs for their members.

You can now post your own Weblog, or “blog,” on FriendFinder to let everyone know about your day-to-day life, or you can just post some random thoughts – whatever you want to share. Think of blogs as an easy way to create your own regularly-updated home page on FriendFinder. Tell people more about yourself and your life experiences, in order to speed up the time it takes to make dates with other FriendFinder members!

Friendfinder is an interesting company. They have cornered the adult market and have inroads into a dozen other niches. Recent the have gone after the religious market, much to the consternation of other, more supposedly “pure” religious sites.

Did you know FF offered background checks several years ago?

Looking at Alexa rankings, Adult FF is #25 and Match is #45. I think it’s safe to say that Alexa is no longer a viable traffic measurement tool. Relying on toolbar installs doesn’t cut it anymore.

Online daters are beginning to get comfortable with blogs, mostly through their own personal experience with Blogger.com, TypePad and through social networking sites like Friendster and Tribe.net.

I’m glad to see FriendFinder out front of the blog trend. Dynamic profiles are an important ingredient of the next generation of dating sites.