I have been running a survey at ProfileDoctor.com for a while now and wanted to share some of the results. By no means scientific, I was attempting to gauge what types of value-added services consumers were hungry for and where their pain points are. the next survey will shed additional light on customer satisfaction and brand awareness.
30% spent more than 30 minutes writing their ad
70% said their ads were not attracting the right kind of people
When asked what they would like to change about your online dating experience, people told us:
9.4% – I wish my ad was viewed more often
28.2% – More emails from people I’m interested in
5.9% – Less emails from people I’m not interested in
7.1% – I’d like to go on more dates
42% – All of the above
88.4% are interested in having online dating experts review their profile.
30% would pay $50 for Profile Writing services where they would answer questions online and expect a written personal ad essay in 72 hours.
100% of the people wanted to get off of their dating site(s) as quickly as possible.
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There you have it. 90% want help from experts. 30% are willing to pay for it. The good news for the industry is that people who prioritize their love lives will pay whatever it takes to succeed. Our job is to give those customers the faith that this medium works – so that they’ll continue to stick around. So what are you waiting for? Contact a photo service and essay service today. Even if you have only 10,000 members, that’s 3000 people who may continue to pay you $24.95/month in perpetuity if they get help. I’m not sure there’s any company that isn’t up for making another $900,000 per year.
Evan Marc Katz
http://www.e-cyrano.com
Dave,
Thanks for sharing the results of your survey.
John
http://www.dating-profile.com
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