According to Duane Dahl, CEO of PerfectMatch.com, they only have one competitor, eHarmony. Hows that for market differentiation? No mention of Match or Yahoo! anywhere in recent press releases.
MarketingVOX has an older post about Match.com’s recent $25 million campaign designed to reposition the brand again, this time in response to inroad made by “new” competitor eHarmony.com. Hanft Unlimited, the agency responsible for the campaign, became Match.com’s AOR recently, after about four months of project work.
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