AdvancedTele.com has purchased Spark Network Services, a provider of interactive, non-traditional revenue sources to media affiliates, in an all-cash transaction. Spark is a division of Infinity Broadcasting, with over 400 affiliates.
Advanced Internet’s first online dating product, WebFriends, was introduced in 1998. In 2001, WebFriends was sold to industry-leader, Match.com.
Bob Bentz, co-owner and director of marketing and sales for AdvancedTele.com:
This is a very strategic acquisition for us in that it expands our voice personals base of accounts, gives us a direct MCI 900 deal, and allows us to sell additional products to its broadcasting customers.
Spark Network Services admits that their online database of singles is still small and growing and that their conversion rate is 14.4%! Currently, MatchLink® Web is the focus of their product development effort.
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