Tango Relationship Index

by David Evans on March 21, 2005

in Marketing

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Tango Magazine, “The magazine about relationships” is offering a special introductory rate of $14.95. Duane Dahl of PerfectMatch has been an early supported of the publication.

At first glance, I was thinking that Tango could be categorized as the print version of Match.com’s Happen Magazine. After a brief conversation with the publisher I realized that a full review of the magazine is in order.

I like that Tango features the Tango Relationship Index (TRI), “an innovation in evaluating the relationship zeitgeist for dating and married couples…The TRI is calculated using consumer information, commodity prices, and U.S. marriage data.”

TRI pulls data from sources such as the Weekly Jewelry Purchase Index and Nielsen BookScan. Tongue-in-cheek in nature, the TRI reminds me of the old Vice Index.

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