How to stand out from the crowd

FriendFinder has offered members the ability to highlight their profiles with colors that stand out from everyone else in the search results. Match is now offering a similar feature. For $2.15 a month, which works out to $12.90 for six months, members can choose the Highlight Profile option. For another $12.90, members can “Improve your chance of being contacted by being seen by our newest members in their first round of emailed matches.” Sounds confusing, but I think it means that when a person signs up, their first email will contain a link to your profile if you’re a good match.

It would be interesting if members could bid themselves up the search results. Imagine the bidding wars that would ensue.

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