FriendFinder has offered members the ability to highlight their profiles with colors that stand out from everyone else in the search results. Match is now offering a similar feature. For $2.15 a month, which works out to $12.90 for six months, members can choose the Highlight Profile option. For another $12.90, members can “Improve your chance of being contacted by being seen by our newest members in their first round of emailed matches.” Sounds confusing, but I think it means that when a person signs up, their first email will contain a link to your profile if you’re a good match.
It would be interesting if members could bid themselves up the search results. Imagine the bidding wars that would ensue.
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