Adwords rank spoofing

by David Evans on March 25, 2005 in Marketing

Out of curiosity I typed the phrase “online dating” into Google to see what came back. Click the picture at the right to see the actual results.

#1 – It seems that harmonysingles.net has copied the look & feel of eHarmony in order to funnel affiliate sales through it’s website. The ad itself displays the eHarmoney.com url as well as Harmonysingles.net. How confusing must this be to consumers?

#2 – heartdetectives.com. Looks like any generic dating site, how can they afford the #2 spot?
#3 – perfectmatch
#4 – Senior Friend Finder
#5 – Yahoo! Personals
#6 – iMatchup.com
#7 – Great Expectations