Valentines Day marketing

by David Evans on February 4, 2005 in Marketing

Truevday
I received another TRUE Valentine’s Day marketing email. I don’t usually comment on every ad I see but this one caused me to pause. Titillating to say the least. I would have expected them to take the high road with the tone of their ads instead of going for the lingerie model. I wonder if their advertising is targeted enough to deliver women some beefcake or if everyone receives the same image.

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