Valentines Day marketing

by David Evans on February 4, 2005 in Marketing

Truevday
I received another TRUE Valentine’s Day marketing email. I don’t usually comment on every ad I see but this one caused me to pause. Titillating to say the least. I would have expected them to take the high road with the tone of their ads instead of going for the lingerie model. I wonder if their advertising is targeted enough to deliver women some beefcake or if everyone receives the same image.

    Related posts:

    1. Why Does Match Think I’m a Plus-Sized Woman?
    2. Behavioral targeting
    3. Love@AOL email marketing
    4. True Launches Advertising Program
    5. True.com’s Latest Marketing Ploy

    Comments on this entry are closed.

    Previous post:

    Next post: