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Scott Rogers launched Toronto-based LavaLife’s web business and then like most entrepreneurs, got bored. His next venture, Lemontonic, integrates MSN messenger with the usual dating site features. $5.4 million in private placements later, Lemontonic 2.0 was released on Feb. 21. A few weeks ago I spoke with Business Edge about Lemontonic. We talked about the role IM clients play in dating sites, the huge opportunities for a custom branded IM clients, and that we’re glad they didn’t call is Orangetonic.
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$6 million later, they killed off their instant messenger! And in their sec stuff, they stated they only had 300 paying subscribers.
cool looking site though, great design!
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