Match has launched an online magazine for subscribers.
Happen is a new online magazine that offers a frank, funny look at dating and relationships. We call it Happen because we want to make great relationships happen…and support you through the ups, downs and hairpin turns along the way. So think of this site as your sounding board and support system. It’s where you can go to find provocative viewpoints, intriguing conversations, and – perhaps most importantly – wise advice that works.
Try as I might, I was unable to identify a single provocative viewpoint or intriguing conversation. The copy is all over the place, the interviews are shall we say banal and the overall tone is very 20-something (read, lowest common denominator).
One useful part of the magazine I found was the Profile MakeOver. Evan Katz does a decent job on the first Profile MakeOver of the week Actually, it’s more of a critique. (Side note: my company, ProfileDoctor, pitched the concept to Match a few months ago but it seems that everyone I dealt with was fired or reassigned. Oh well.) Anyway, keep up the good work Evan, you’re the best thing Happen’ing right now.
Happen is free for the first month, then only available to Match subscribers.
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I find it curious that Match is now launching a magazine with the superficial look and feel of the long-established online magazine at TRUE.com. I guess imitation truly is the sincerest form of flattery!
Thanks
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