In an article highlighting the all-too-familiar slowdown of the online dating industry, Janet Page, a psychotherapist who teaches the Emory University night class “I Will Be Married in a Year,” believes the industry has long taken its members for granted.
I don’t think anyone sat back and thought, ‘How can we best serve these people?’ And it’s kind of backfired, but they can get it back, because there are not many other places that serve this need.
Even the industry insiders admit they need to do a better job.
“We’ve been slack,” said Kristin Kelly, senior director of public affairs for Match.com, who said the company has revamped its home page in recent months and plans to launch an online magazine for paying members.
Adding value to the base membership is a good idea however according to a few singles I spoke with, they all said they wanted to spend the least amount of time possible on dating sites. This sounds like Match getting distracted with another pet project instead of focusing on fixing the long list of what’s wrong with their sites.
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Dave,
I don’t know much about the content of Match magazine, but I do know that they do intend to help people, because I’m doing a weekly profile analysis for ‘em. They want me to keep it light and fun, which makes sense, because online daters have a light case of ADD to begin with. I think this kind of stuff is a good idea, since a) it doesn’t cost much, b) it can keep eyeballs on the page, and c) it can actually make a difference if people take the advice to heart.
Love the ‘blog, Dave!
Evan
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