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Success.Match.com is a fully searchable site, allowing individuals to find stories by keyword or location. Couples who submit stories will have the ability to not only describe how they met and fell in love with their match, but also upload multiple photos, to bring their stories to life.
Smart idea to blend hook-up stories with information about the features and common user experiences using Match.com. Several pages talk about using Winks, expanding your search area and other helpful hints. They really should link these keywords back to help pages because I suspect most visitors will be new members who don’t know how the site works.
My problem is that the site was seeded with copy written by the marketing department. Nobody talks like “there was a heightened instant physical attraction” or “We exchanged email for a couple of days and decided to meet for a screening.” People would rather hear real-life stories in the storytellers own words, it makes it more realistic and drops your “I’m being marketed to” defenses.
The Search results are quirky, instead of photos each testimonial is identifited at ID #15368, ID #15374 and so on. This does not exactly give visitors the warm and fuzzy feeling customers must feel when visiting such a site.
Kristin Kelly, senior director of public relations for Match.com says:
We believe that Match.com has helped create more marriages, more families and more happiness than any other site.
According to the press release, approximately 200,000 people a year find the relationship they are searching for through Match.com. Based on my back of the envelope calculations, of 4,743 people people registered on WeddingChannel.com that Match had surveyed, 395 met online. Of those 395, 118 met on Match. The next most popular service was responsible for 59 love connections.
