Managing stale profiles

by David Evans on February 14, 2005   in Marketing

A flurry of emails this morning. The one from LavaLife caught my eye. It’s the usual “free credits to contact people” pitch, but down at the bottom is what caught my eye.

LavaLife is giving people no longer interested in keeping their memberships an easy way to delete their profile and account. Other sites offer this service but I’ve never actually received an email which makes it so easy to remove all traces of your profile and account. Kudos to LavaLife for attempting to keep their membership database fresh.

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