Friendster unaware of eHarmony issues

by David Evans on February 11, 2005 in Dating Sites,Marketing

I thought this warranted a mention on it’s own. From the LA CityBeat article:

Friendster.com, the online networking community, recently partnered with eHarmony, announcing, “Friendster proudly introduces eHarmony.com.” But the company was unaware that its business partner excluded gays and lesbians until informed by CityBeat. Though not a dating site, per se, Friendster allows its members to search for “men, women, or men and women” of the same or opposite sex for dating. “To be honest,” says Jim Scheinman, Friendster’s head of business development, “I have to call and talk to eHarmony about that, because you’re telling me this for the first time.

Unbelievable. The first big deal Friendster does and they don’t even hit up Google for the color commentary. Two words, due diligence.