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Claria Corporation, which used to be called Gator, has a subsidiary called FeedBack Research, that put out some statistics on Valentine’s Day:
Surfers looking for gift ideas and potential lovers online contributed to significant spikes in traffic for sites in the 4 weeks leading up to the holiday:
— ProFlowers.com experienced a +418% increase in traffic;
— RedEnvelope.com’s traffic increased by +122% and;
— Bluenile.com had a +128% increase.
— Dating sites also saw an increase in traffic: CupidJunction.com had a
+43% increase in the weeks leading up to the holiday and eHarmony.com
had a +24% jump.Other domains with large increases were: 1800flowers.com (+414%), Diamond.com (+120%) and Avon.com (+91%).
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