Date.com give breakup tips

by David Evans on February 10, 2005 in Marketing

In a strange marketing twist, Date.com has issued a press release identifying gifts that if given would be the quickest way to end a relationship. Give a woman the Debbie Does Dallas DVD boxed set or a guy a bassinet. Huh? Of all the blue-sky thinking and slam-dunk marketing opportunities presented by Valentine’s Day, why go for the lowest-common-denominator tone?

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