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Months after Match.com dismantled their their coaching staff, True has hired an Online Profile Coach. Singles interested in obtaining free tips and advice on the best way to position themselves online may request a personalized profile review from TRUE’s Online Profile Coach Kerensa Fite by simply emailing her at screen name “Fite” with their profile. Fite will respond via email with her recommendations and tips within one week.
(Disclaimer: I run ProfileDoctor, a profile assistance company working with 50+ dating sites.) True has always wanted to do everything internally, as opposed to Match, who outsourced their short-lived profile assistance coaches from Ingenio (used to be Keen.com). In my opinion, free is the right price, especially if it takes a week to receive help. MatchNet and Match and other sites have rooms full of people screening profiles for urls, email addresses and p0rn. Why don’t they train these people to help their customers with their profiles? Because they have no idea how to do it. Developing a profile that makes a great first impression is a lot more difficult than you think, two minutes on any dating site will prove this.
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