I met Jeff and Tamara of SafeDate at SITRAS in December and we had an long conversation about identity verification and the safety of online dating. Disclaimer- They also gave me a nice SafeDate t-shirt. Safedate launched their website today. If you’re a dating site looking for a service differentiator you should have a look at what they have to offer. We’re going to be talking a lot more about companies like Trufina, SafeDate and Verified Person in the coming weeks. Identity verification is a hot topic, and it’s going to get even hotter once dating sites understand the benefits to members, it’s affect on conversion rates and revenue generation. Be forewarned, identity verification is a short-term play. The major players are already in talks with the top 10 dating sites, leaving a select few to sew up the tier-two market. In 6 months we’ll have moved on to something else, but right now the dating safety vendors have center stage.
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