MatchNet plc announced that the company has changed its corporate name to Spark Networks plc.
The company said it believes the word “Spark” possesses imagery that makes it particularly relevant to the online personals business, and that it expects the Spark Networks name to more sharply distinguish the company in the marketplace. The company has launched a new corporate Web site at www.spark-networks.com.
Rebranding as Spark Networks is due in part to MatchNet doing what they can to get investors to forget last summers unsuccessful IPO attempt. Consumers have no idea what MatchNet was, they are only familiar with the individual brands like JDate and American Singles. Same thing goes for SpringStreet Networks. People with a profile on Nerve, Salon or Boston.com have no idea they are part of a shared database of singles.
Link to press release.
