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Lavalife announced a five-year exclusive integrated personals partnership with Sympatico.MSN.ca.
The new partnership gives singles the opportunity to access Lavalife content and services across all Sympatico.MSN.ca properties, including its portal, MSN Hotmail and MSN Messenger.
Paul Gallucci, Chief Operating Officer of Lavalife Corp:
By teaming up with Sympatico.MSN.ca, Lavalife can provide Internet users with the opportunity to take full advantage of our services. We’re very excited by the significant reach of the newly launched portal, which will allow Lavalife to continue building its presence in Canada, while providing more and more singles the opportunity to meet and connect with each other online. This exclusive partnership further builds on the successful relationships Lavalife has shared with both Bell Sympatico and MSN.ca over the past four years.
PR Factoids: Lavalife says that members exchange 1.3 million messages every day. That’s a lot of credits being used by members. I wonder how many messages are exhannged on SpringStreet.
Since its inception, Lavalife has attracted over 6 million unique members. More PR fluff, I would rather know how many members are currently active.
Category:Dating Sites, Marketing Tags: Dating-Site - MarketingBlog reactions
